RGB Free Form (Design 1)

For this project, I took a branding/advertising approach. The brand that I chose to create is “La Garnison” (The Garrison), a Champagne company that was founded in Paris, France 1809. The color I chose to represent the brand was “Buff” (#FFC680). I was also allowed to use shades and tints of this color. I chose to create three different flavors of Champagnes that I centered my designs around. These flavors were Strawberry, Pear, and Apple. I created the logo, the champagne bottles, the packaging for each individual bottle, advertising posters, an insert card, shirts, and a website (mobile and tablet). I differentiated each flavor by using different variations of the French Fleur-de-lis. These were designed using Adobe Photoshop, Illustrator, and XD.